Mel Foster Co., a leader in real estate innovation, announces the launch of its new Luxury Collection Division. This exclusive division serves sellers seeking concierge-level services to market their $850,000 or higher property and buyers in the same price category.
The Mel Foster Co. Luxury Collection emphasizes personalized service and cutting-edge technology and leverages the company’s expansive global network. This new division delivers a bespoke experience for buyers and sellers of luxury real estate. Agents with Luxury Collection listings must have extensive local and global market expertise and are given access to premium marketing assets to attract qualified buyers.
“We understand that luxury transcends a mere price point; it’s about crafting a custom experience,” said Lynsey Engels, President of the Real Estate Brokerage division. “Our new Luxury Collection Division is a testament to our unwavering commitment to excellence. We offer all our clients a unique blend of market insight, attention to detail, and the highest standards of service. However, we also recognize that homes in our market’s highest price range require a different mix of marketing due to the limited number of prospective buyers.”
Key highlights of the Luxury Collection Division include:
- Tailored Marketing Strategies: Custom marketing campaigns designed to showcase each property’s unique features, targeting affluent buyers through both traditional and digital channels.
- Global Reach: Leveraging Mel Foster Co.’s international connections with its affiliation with Leading Real Estate Companies of the World.
- Discreet Transactions: Offering confidentiality and discretion for clients who require privacy in their real estate dealings.
The launch of the Luxury Collection Division marks a significant milestone for Mel Foster Co., underscoring its commitment to leading the luxury real estate market in our area with innovation, integrity and exceptional service.